WaveMetrix, a market research company specialized in buzz metrics, has released its up to date Social Media Quarterly report. The current report examines the success of crowd sourcing campaigns in the reach of brands and promotional activities, which uses crowd sourcing to create advertising media generated by a participatory media approach. The study shows mixed results and a better performances for companies already having experiences with social media marketing campaigns.
Crowd Sourcing Study
Von FOLDEN.INFO Crowd Sourcing, Internet Marketing, Marketing Research, Research, Social Media, Social Media Marketing, Social Web Research