Influence and the Long Tail

Lately a post discussing the definition of influence has shown the changes of the term regarding its use and distinguished it from popularity alone, which formerly had a more closer connection to the term. Today influence happens in the social media space by communications rather than by idols promoting a message. The following article is going a bit deeper and evaluates the influence within the long tail. By comparing the influence at the social web with an ABC Analysis usually done to evaluate goods the article is showing the value of influence beyond communications done the media elite of today.

Your Long-Tail Influencers

Directory Sources: Document Sharing, Business NetworkingMarket Research Studies

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