Some insights into the state of the art of email marketing provides an Adotas article about the email marketing service provider Marketfish. The service has integrate all email marketing processes into its webbased email marketing suite starting, which starts with choosing email marketing lists and ends with controlling applications. The choice of email marketing lists is enabled by cooperations with email list management services enabling to choose list and targeting from within the service. The creation and distribution of campaigns is handled by the proprietory application, which at the same time includes controlling tools for both the whole campaigns and the quality of email marketing lists. The latter enables to optimize campaigns at any time. By the integration of these elements starting an email marketing campaign by using Marketfish may happen within 30 minutes.
State of the Art of Email Marketing
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