IAB releases In Game Advertising Guidelines

The IAB has released the final version of its in game advertising guidelines. The guidelines concern metrics for buying and selling in game advertising and the measurability of impressions. Below is the press release by the IAB and a direct link to the guidelines.

IAB Releases Final In-Game Advertising Measurement Guidelines

In-Game Advertising Measurement Guidelines

Directory Sources: Online Advertising OrganizationsIn Game Advertising

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