Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience.
Furthermore the study surveyed the different aspects seen by agencies and brands, which observed different mayor hurdles to realize real time marketing campaigns: Real-Time Marketing: Benefits, Challenges, Speed and More.