The social media information service SocialMedia Examiner has released a report about social media marketing and its benefits. In the survey about 3000 marketers participated.
The results do confirm that social media at first leads to increased reach and visibility followed by increased traffic, fans and customer retention. Additionally 58% report about an improved search engine ranking. Regarding explicit social business 61% have been able to generate leads and 43% report about increased sales. The latter again improves by continuous social media marketing activities: Want Social to Boost Sales? Be Prepared to Spend the Necessary Time.