The trend towards the event society is well known for some time already. One may think this is caused by socialization and having fun, which may be accurate to concerts. But this trend is not contrary to online events according to a study by the Virtual Edge Institute.
The Virtual Edge Institute has conducted a survey and interviewed marketers involved in executing events. The result is a growing audience and a disproportionate acceptance of online events: Event Producers Say Online Attendance Trending Up.