Up to Date Online Media Trends

Online services do diversify and the audience is fragmenting, these are often mentioned and continuing trends on the internet. Below are some up to date studies with figures and insights.

Fully in accordance with the above mentioned occurrences is a study about the user behavior on information discovery and consumption. In general there is no particular scheme how users do access information but using different means according their targets. Interestingly to 31% of users search engines are not the primary mean to discover content and 51% do use push media. Interesting again is the ongoing path after choosing a source, which is clicking on relevant information within a found source to access additional information. This information again is diversified in text, images or video. A surprising finding of the study states that social media and recommendations are less relevant to discover information despite of being personalized in a similar way like push media: Online Content Discovery And Sharing Take Many Forms.

A further phenomenon is multi screen usage and regarding the following study the consumption of different content on tablet computers or smartphones during the consumption of content on tv, something to be distinguished from second screen usage and related social media content. In this context the ad recall has been surveyed and surprisingly it correlates in a positive way: More Evidence Points To TV As Part Of A Multi-Screen Experience.

Media consumption in particular is going towards online media, which is due to Video as well as to radio and music consumption.

In accordance with the growing acceptance of online content is the preference of original online media, which in this study is a controversy statement to the findings of the study on content discovery pointing to a preference of established media. According to the study by Knowledge Networks 57% of users of digital news prefer web native sources and just 47% do prefer the digital versions of established publishers. But these figures are volatile and do differ concerning the devices used to access content. Computer users do prefer web natives sources by 64%, tablet users by 39% and smartphone users by just 36%: Majority Of Digital News Consumers Turn To Web-Native Sources.

Last but not least a view into the near future of technology and in this case the introduction of ultra hd aka 4k, television with a resolution four times of the resolution of hd tv. Currently this technology is used in sciences and cinema and YouTube already enables to upload 4k content. Whereas there are already a couple of manufacturers providing 4k tv sets, the distribution of 4k content is still unsolved both online and on other ways of transmission. Sony now comes up with a solution, tv sets with a built-in content delivery solution: Sony’s Ultra High Definition TV will come with world’s first 4K delivery system.

FOLDEN.INFO Directory Sources: Internet Studies, Market ResearchMedia Innovations

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