Microformats, Semantic Data and its Importance to SEO

Already last year Google pronounced the importance of microformats and semantic data by its announcement to enhance rich snippets by +snippets, the name of integrated semantic data to be read by the Google search engine. Earlier last year Bing, Google and Yahoo agreed on a semantic data standard to give search engines the ability to assort information in the right way, which is accessible on schema.org. Meanwhile by the way the expanding russian search engine Yandex joined the group.

Now an article by SearchEngineWatch reports about the growing importance of structured data to search engine optimization, something Google already stated earlier by reporting about growing acceptance of structured search engine data by search engine marketers. The article especially pronounces the importance of structured data to local search engine marketing as structured data enables to describe the exact location of a business to be listed in the growing amount of specialized services as well as within particular location related requests at all.

Furthermore and as well mentioned within the article Structured Data First Steps: Adding Schema Location Markup to Your Website a couple of services have been launched to ease the creation of microdata, microdatagenerator and Schema Creator. In the case of Google the search engine provides a validator to test the proper integration of rich snippets.

FOLDEN.INFO Directory Sources: Search Engine MarketingSearch Engine OptimizationSemantic Web

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