The current requirements to email marketing have been researched by Forrester. The research takes into contemplation requirements resulted by interviews of marketers and compares the services of email marketing providers.
The results of the study show significantly grown requirements on the side of marketers, who expect solutions equivalent to general up to date marketing trends. These for example are the integration with other channels and dynamic content. On the side of email marketing providers Responsys gets the highest ranking because of serving the need to process large amounts of data. Below follows an excerpt of the study and a link to download the whole study.