140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network.
The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed with questions and polls and the like to foster the interaction with the viewers. The results are evaluated to optimize campaigns by analyzing the affinity of a particular audience. The DataRoll solutions at the same time is used to analyze the performance of the publisher sites participating in the 140fire advertising network. These both factors do lead a 7 to 10 % engagement rate and a two times higher click through rate on average 140fire is stating on its homepage. For further information visit 140fire.