Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”.
The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season 42 % of shoppers have planned to spend more time online to research products and 34 % will spend more money online. On social networks 56 % of shoppers will connect to retailers to look for deals. Also the use of smartphones to look for information about products and to compare prices is on the rise.
Further details are given within the following introductory article about the study as well as by the executive summary, which may be downloaded for free here: 2011 Holiday Shopping Trends.
Another report published by webmarketing123 has similar results regarding the importance of social commerce within the range of both b2c and b2b marketing. Within the „2011 State of Digital Marketing Report” the agency gives statistics about conversion rates and lead generation on social networks.
Last but not least a further report by Shopper Science examines the importance of shopper solutions, which describes shopper marketing by means to influence shoppers while in the process of decision making both online and offline. These means are advantageous to companies using them and of growing importance. To get further information about shopper solutions read the introduction Shopper Solutions Strategy Drives Shopper Marketing Investment and Success According to New Research and download the executive summary: Shopper Marketing 5.0/a>