The IAB has published the volume of the online advertising market of the year 2010. After the financial crisis the market has reached a new record at US $ 26 billion. Remarkably by about 24 % display advertising has been the fastest growing segment doubling the growth of search engine advertising, which of course needs to take in contemplation the already high level of the latter. Further information including the shares of particular advertising formats and the whole report to download are available by the links below.
IAB Reports Full-Year Internet Ad Revenues for 2010 Increase 15% to $26 Billion, a New Record
IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
FOLDEN.INFO Directory Sources: Online Advertising – Market Research Studies