„The Social Layer“ is a new report about social media technologies used in the enterprise brought by ReadWriteWeb. The report examines the possibilities of social media technologies and services already in use on the web for the purpose to be used within companies. Such technologies, which are described by a new layer across enterprise departments, will lead to a new enterprise culture by allowing people within the enterprise to distribute and receive information and to discuss such information with others. Furthermore such technologies facilitate enterprises to engage with customers on various levels up from new tools for customer support to participatory business models, which integrate customers in the product development process. Beside these organizatorial changes the report informs about key technologies to realize the social media layer.
You may access and download the report at SlideShare or read a further introduction in the article Download Our Latest Free Report: The New Social Layer for the Enterprise.