Mobile Phones will support the whole Shopping Process

A recent study found that already 15 % of mobile phone users do use their phones during the in shop shopping process with about half of consumers having a smart phone. Furthermore the future expectations are most interesting. To two thirds scanning products for further information and to check out is important and checking for product availability seems to be important to 60 %. Convenience come next with the possibility to create shopping lists. According to these insights the conclusions are that mobile internet presence becomes a necessity to brands.

Survey Finds 15% of Consumers Now Use Mobile Devices to Purchase

Directory Sources: Mobile InternetMobile MarketingMarket Research Studies

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