16 % of UK Internet Users listen to Podcasts

Research by RAJAR, a UK radio industry research firm, on internet audio services found that 16 % of internet users now are listening to podcasts, which is half of the reach of internet radio. To the similar amount 17 % of users are aware of personalized radio services.

Podcast Audience Now Half Of Internet Radio Audience

RAJAR publishes Findings of MIDAS 6

Some further interesting facts about podcasting have been released by the podcasting service provider blubrry. The company reports a 31 % increase of revenues by advertising during the 2. quarter.

Huge 31% Jump in Revenue Means More Money in Our Podcasters’ Pockets

Directory Sources: Internet RadioPodcastingMarket Studies, Research

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