Email Marketing and Social Media

The email marketing service provider GetResponse has published a study on the efficiency of social media elements integrated into promotional emails. According to the study the click through rates do increase significantly by integrated links to social media sites by up to 30 %. The best effect has been measured for Twitter links followed by links to Facebook pages.

Social Media Links Improve Email CTR

Directory Sources: Direct Marketing InformationEmail, Newsletter MarketingMarket Studies, Research

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