AdShouts is a social advertising service going along with the trend mentioned yesterday towards giving consumers rewards in exchange for their data. By being a social advertising service the service pays consumers to pass on advertising and marketing messages directly, which may be placed within social networks or on websites.
Most remarkable and promising are the various target groups, which may be seen at the particular interfaces to create campaigns and for participants to join the service. Neither found nor mentioned within the press release about the launch are functions to target influencers. This approach in social media advertising is rather new as targeting influencers is mentioned mostly as a factor to increase efficiency. This may be interpreted as an approach to target consumers directly and agrees with the statement of AdShouts to be a direct marketing service.