Nielsen Wire has put together an outlook of the near future of media, the year 2010 and beyond. In this outlook media means cross industry trends, internet, mobile, tv and other devices like gaming consoles.
The media landscape looks bright for consumers, who are able to get, participate and produce media anywhere already. But by the broad existence it has become more difficult to create forecasts. This is because of the various moving markets, possible regulations e.g. regarding net neutrality and as the present shows the economy has its impact.
The forecast is a great read to get an overview and insight into the up to date happenings of the media landscape and those of the near future.
2010 U.S. Outlook: A Cross Industry Look at What We’ll Watch and Buy
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