AdSafe Media is providing content rating services to assure the appropriate placement of internet advertising.
The service operates as a third party content rating service by providing a firewall system. This system avoids ad placements, which are not in accordance with the brand image or a corporate philosophy. Brand marketers and agencies are able to access the system to classify content for appropriate ad placements. To ad networks and publishers the service is offering tools to monitor and classify their inventory.
Advantages of the system are an overall better performance by increased efficiency and the avoidance of inappropriate placements. Further information for all parties is available by the products tab at the AdSafe Media homepage.