The marketing research service Marketing Experiments has examined the possible usage of Twitter for business purposes.
At first the structure of the audience has been analysed. As controversial reports have been published lately about very diverse usage patterns, this has been an important point. Whereas there are most different types of users by different degrees of activity it has been pronounced, that Twitter is an important tool to technology affine internet users and by this an important marketing channel to reach this user group. The same is due to communicate happenings of live events, which is in accordance with the speed of the service.
Furthermore the report describes fields of use and names positive and negative cases. The particular fields of use are marketing and sales, customer service and contacts. Too, the report describes strategic approaches to start using the service.