The marketing research service MarketingExperiments has published the results of a webinar on the optimization of ecommerce sites. Subjects of the research have been marketing strategies to improve the reach of websites and to improve the conversion rates to increase earnings. The publication contains tactics and case studies as well as testing methods.
In the following are the presentation of MarketingExperiments and a link to a free executive summary. The complete study is available at the Marketing Sherpa store.
2009 Ecommerce Benchmark Report (Executive Summary, PDF File)