Marketing at the Realtime Web

An AdWeek article analyses new internet marketing needs in the time of the realtime web and mentions several internet advertising examples.

There is no doubt, that this trend needs to become an integral part of various internet marketing activities. People, profiles, messages and reactions have become new targeting objects instead of specific internet pages. This requires fast reactions and booking. To create various advertising messages for different target groups or occurences advertising media becomes composed of flexible parts. Too, innovative rich media banners are used, which may display live video or a ticker consisting of Twitter messages.

This ongoing development, too, is changing the mind of users. They do expect the same comfort and speed by services and support.

Real Time: The Web’s New Prime Time

Directory Sources: Online Advertising

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