Tadcast is a new service for product placements at online video. The platform will enable the matching of filmmakers and advertisers. Actually the just launched service is doing a contest to introduce the service to the market.
Product placements at online video and user generated advertising have already become a flourishing business with a couple of real success stories for both advertisers and producers. This is due to independently produced videos, too. An overview of further platforms is available at social media marketing.